Lead Copywriter

About Us: 

For over 10 years, New Law Business Model (NLBM) has been on a mission to liberate lawyers from outdated, soul-crushing practice models. We provide the heart-centered framework—Life & Legacy Planning®—and the high-octane membership products required to build thriving, relational firms. With a community of 800+ Personal Family Lawyer® firms nationwide, we leverage elite AI and automation to amplify humanity, delivering the practical education, tools, and "done-for-you" systems lawyers need to reclaim their time and build a lasting legacy. We obsess over real-world outcomes, not just vibes, to ensure our members move from survival mode to true flourishing.

The Mission

As our Lead Copywriter, you aren't just "writing ads." You are the architect of the message that rescues lawyers from burnout. You own the narrative across 3–4 high-stakes funnels per month, leading a hybrid team of humans and AI to drive massive conversion. This role is for a seasoned copywriter who understands buyer psychology and uses data and testing to inform all our copywriting decisions.

What You’ll Do

• Own the Funnel: Lead copy production for monthly events and assets, review performance, and apply learnings forward for growth.

• Master the Machines: Build and refine AI copywriting workflows. You don't fear AI—you use it to 10x your speed and precision.

• Lead the Squad: Manage and mentor a team of contract writers. Give the feedback that makes them elite.

• Protect the Voice: You are the guardian of the NLBM Brand Voice Guide. If it’s off-brand, it doesn’t go out.
  

Who You Are

• A Strategic Thinker: You understand why people buy, not just how to write a sentence.

• An AI Optimizer: You are proficient in prompting and leveraging LLMs to streamline production.

• A Performance Junkie: You live for the data. Open rates, CTRs, and ROAS are your scoreboard.

• A Leader: You can manage contractors and meet deadlines without breaking a sweat.

Why Join NLBM? 

• 100% Remote Work at a Profitable, Growing Company

• Recession-Proof Industry, Product, and Audience

• Comprehensive Benefits Package (Health, Dental, Vision)

• 401K Retirement Program

• Flexible Paid Time Off

• Opportunities for Career Growth and Leadership Development

• Be Part of a Mission-Driven Company Transforming the Legal Industry

At NLBM, you’ll have the opportunity to make a lasting impact, scale your career in leadership, and be part of a passionate, supportive team driving innovation and change.

This role operates under a Bring Your Own Device (BYOD) model. Employees are expected to provide their own computer and internet connection, meeting minimum requirements (including at least 16GB RAM) to perform work duties. The company provides required software and system access, and reimburses reasonable and necessary business expenses as required by law.

New Law Business Model is an equal opportunity organization. We value a diverse workforce and an inclusive culture. All qualified practitioners are encouraged to apply.